This article is related to the Shooting stars post (the first entry in our blog section) which was focused more on the technological booming, how this has affected the mass media production and the role of globalization in music (click here for related posts). Today I will try to outline how the record label system targets its audience based on the marketing rules and how music is used by the mass media instead being an independent medium of free expression.
The last century was crucial for the evolution of music. Several styles and sub-styles were created (pop, rock, metal, rap) however is this healthy for music today? Perhaps we have gone too far with all the labels we give to the different music styles. They are certainly useful in order to categorize the different sounds and name the different ways of expression but sticking to that is unacceptable, and as I will try to show, it is one of the ways the labels use to sell as much as possible.
Posted: 2 July 2009. Continue reading »

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A few months ago we found out about the
There were a lot of discussions in this blog regarding the relationship between artists and record companies and generally how the show business works today.

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